{ "schema_version": 1, "note": "GMV trend is estimated as monthly units multiplied by current representative ASP.", "rows": [ { "market": "US", "asin": "B0CD7HWMGL", "parent": "B0GYN58DV5", "group_key": "B0GYN58DV5", "child_asins": "B0BVMGJKHD|B0CD7HWMGL", "role": "最大量级前后灯套装", "brand": "Zewdov", "title": "Zewdov Bike Lights for Night Riding, USB Rechargeable Bike Lights Front and Back, Waterproof IP65 Bicycle Light, 4+6 Modes Bike Headlight and Tail Light Set,1.5 Hrs Fast Charging, Easy to Install", "segment": "adjacent_front_rear_set", "segment_label": "前后灯套装", "features": "USB-C/rechargeable", "price": "27.99", "average_price": "27.8", "rating": "4.6", "reviews": "3640", "estimated_units_month": 5734, "estimated_gmv_month": 159405.2, "bsr_rank": "870", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/81o5x0GDhEL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0CD7HWMGL", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "7254|10338|11056|10728|12200|10454|11099|5980|4906|5090|5603|5734", "trend_gmv_est": "201661.20|287396.40|307356.80|298238.40|339160.00|290621.20|308552.20|166244.00|136386.80|141502.00|155763.40|159405.20", "trend_latest_month": "202605", "trend_latest_units": 5734, "trend_peak_units": 12200, "trend_direction": "下降", "decision_read": "高销量入口，对标用户对低价 USB 灯套装的默认预期。" }, { "market": "US", "asin": "B00W7Y27CQ", "parent": "B00W7Y27CQ", "group_key": "B00W7Y27CQ", "child_asins": "B00W7Y27CQ", "role": "基础尾灯标杆", "brand": "BLITZU", "title": "BLITZU USB-C Rechargeable Bike Tail Light 2 Pack, Bright Bicycle Rear Cycling Safety Flashlight Accessories for Night Riding, Cyborg 120T, 4 Light Modes for Adults Kids Men Women Road Mountain", "segment": "core_basic_tail_light", "segment_label": "基础尾灯", "features": "USB-C/rechargeable", "price": "14.99", "average_price": "14.59", "rating": "4.6", "reviews": "5002", "estimated_units_month": 2811, "estimated_gmv_month": 41012.49, "bsr_rank": "2592", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/7141KhlG6aL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B00W7Y27CQ", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "3011|3915|4239|3805|2965|2109|3006|3001|2150|1885|2163|2811", "trend_gmv_est": "43930.49|57119.85|61847.01|55514.95|43259.35|30770.31|43857.54|43784.59|31368.50|27502.15|31558.17|41012.49", "trend_latest_month": "202605", "trend_latest_units": 2811, "trend_peak_units": 4239, "trend_direction": "平稳", "decision_read": "低价 2-pack 基础尾灯，证明普通 USB 尾灯竞争拥挤。" }, { "market": "US", "asin": "B0F2HR3SK1", "parent": "B0FN87LG8L", "group_key": "B0FN87LG8L", "child_asins": "B07FDVSVDX|B0F2HR3SK1", "role": "高评论基础尾灯", "brand": "Ascher", "title": "Ascher USB Rechargeable LED Bike Tail Lights 2 Pack, Bright Bicycle Cycling Rear Light, 4 Light Mode Options Safety Bike Light for Adults Kids Men Women Road Mountain(2 USB Cables Included)", "segment": "core_basic_tail_light", "segment_label": "基础尾灯", "features": "USB-C/rechargeable", "price": "15.99", "average_price": "16.11", "rating": "4.6", "reviews": "9098", "estimated_units_month": 2269, "estimated_gmv_month": 36553.59, "bsr_rank": "2415", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/71yxTetyoPL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0F2HR3SK1", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "1754|2262|1837|2395|2875|2083|2134|1677|1080|1855|2613|2269", "trend_gmv_est": "28256.94|36440.82|29594.07|38583.45|46316.25|33557.13|34378.74|27016.47|17398.80|29884.05|42095.43|36553.59", "trend_latest_month": "202605", "trend_latest_units": 2269, "trend_peak_units": 2875, "trend_direction": "上升", "decision_read": "高评论量基础款，适合观察电池、亮度和安装长期痛点。" }, { "market": "US", "asin": "B0GWM24WCY", "parent": "B0DPQ3XX6T", "group_key": "B0DPQ3XX6T", "child_asins": "B09VYY4V88|B0DPMFNL25|B0GWL78KGY|B0GWM24WCY", "role": "刹车感应代表", "brand": "ROCKBROS", "title": "ROCKBROS Bike Tail Light Smart,Brake Sensing Bicycle Rear Lights,Ultra Bright LED Back Lights,Type C USB Rechargeable,IPX6 Waterproof,Cycling Safety Taillight Accessories", "segment": "core_smart_tail_light", "segment_label": "智能刹车/自动尾灯", "features": "brake, accelerometer, USB-C/rechargeable", "price": "24.99", "average_price": "24.99", "rating": "4.7", "reviews": "704", "estimated_units_month": 909, "estimated_gmv_month": 22715.91, "bsr_rank": "8620", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/61+S76mOFvL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0GWM24WCY", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "699|928|779|813|802|564|527|339|395|583|759|909", "trend_gmv_est": "17468.01|23190.72|19467.21|20316.87|20041.98|14094.36|13169.73|8471.61|9871.05|14569.17|18967.41|22715.91", "trend_latest_month": "202605", "trend_latest_units": 909, "trend_peak_units": 928, "trend_direction": "上升", "decision_read": "直接覆盖 brake sensing，是我们必须超过的核心竞品。" }, { "market": "US", "asin": "B0FHKQ4HR2", "parent": "B0FHKQ4HR2", "group_key": "B0FHKQ4HR2", "child_asins": "B0FHKQ4HR2", "role": "刹车 + 自动开关", "brand": "Ravemen", "title": "RAVEMEN CL01 Bike Tail Light, 300° Wide-Angle Rear Bicycle Light for Night Riding, Saddle Mount Bike Taillight Safety Accessories with Auto On/Off, Brake Sensing, 5 Modes, 2 Mounting Ways", "segment": "core_smart_tail_light", "segment_label": "智能刹车/自动尾灯", "features": "brake, auto on/off, accelerometer", "price": "19.99", "average_price": "19.54", "rating": "4.6", "reviews": "276", "estimated_units_month": 646, "estimated_gmv_month": 12622.84, "bsr_rank": "14480", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/61t9MRxuoXL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0FHKQ4HR2", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "0|0|82|258|548|946|822|555|492|580|646|646", "trend_gmv_est": "0.00|0.00|1602.28|5041.32|10707.92|18484.84|16061.88|10844.70|9613.68|11333.20|12622.84|12622.84", "trend_latest_month": "202605", "trend_latest_units": 646, "trend_peak_units": 946, "trend_direction": "上升", "decision_read": "智能尾灯代表，关注 auto on/off 和误触发体验。" }, { "market": "US", "asin": "B0CJ442CK5", "parent": "B0DHGPSMK7", "group_key": "B0DHGPSMK7", "child_asins": "B00SSQGKVG|B0103PUIPS|B019V7KWT6|B01AXH94A6|B01M17AIFQ|B0CFLHTMT3|B0CFLKKS7Y|B0CJ442CK5", "role": "Clip 安全灯代表", "brand": "Apace Vision", "title": "LED Safety Light (2 Pack) - Clip On Strobe/Running Lights for Runners, Dog, Bike, Walking, Boat, Kayak, Stroller and More - High Visibility Accessories for Your Reflective Gear, Bicycle", "segment": "adjacent_clip_safety_light", "segment_label": "夹挂安全灯", "features": "clip", "price": "23.97", "average_price": "23.97", "rating": "4.6", "reviews": "9600", "estimated_units_month": 1196, "estimated_gmv_month": 28668.12, "bsr_rank": "5801", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/81AHtYnr9ML._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0CJ442CK5", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "1140|1344|1897|2093|3035|4929|6062|2804|1696|1605|1232|1196", "trend_gmv_est": "27325.80|32215.68|45471.09|50169.21|72748.95|118148.13|145306.14|67211.88|40653.12|38471.85|29531.04|28668.12", "trend_latest_month": "202605", "trend_latest_units": 1196, "trend_peak_units": 6062, "trend_direction": "平稳", "decision_read": "泛安全夹灯销量和评论强，证明背包/衣物夹挂需求存在。" }, { "market": "US", "asin": "B0B6J2FM29", "parent": "B0B6J38K6K", "group_key": "B0B6J38K6K", "child_asins": "B07W9KN18N|B07WCMWLH9|B07WD32BXB|B07WG6X632|B07WG6Z3XG|B07WG6Z79W|B07WG6Z7NQ|B07WLZG8ZQ|B0B6HZB6VF|B0B6J22Q55|B0B6J2FM29|B0B6J2QJ74|B0B6J42468|B0B6J4T5WV|B0B6J5Z8TB|B0B6J5ZL5Y", "role": "头盔/穿戴磁吸代表", "brand": "VICTGOAL", "title": "VICTGOAL Bike Helmet with USB Rechargeable Rear Light Detachable Magnetic Goggles Removable Sun Visor Mountain & Road Bicycle Helmets for Men Women Adult Cycling Helmets", "segment": "adjacent_helmet_safety_light", "segment_label": "头盔/穿戴安全灯", "features": "clip, magnetic, USB-C/rechargeable", "price": "41.99", "average_price": "41.17", "rating": "4.7", "reviews": "7039", "estimated_units_month": 2452, "estimated_gmv_month": 100949.0, "bsr_rank": "2451", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/71yakvtPBHL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0B6J2FM29", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "2462|3499|3148|2455|1739|1241|1629|1494|1189|2086|1932|2452", "trend_gmv_est": "101360.70|144054.06|129603.37|101072.51|71594.74|51092.05|67066.04|61508.08|48951.21|85880.76|79540.57|100949.00", "trend_latest_month": "202605", "trend_latest_units": 2452, "trend_peak_units": 3499, "trend_direction": "平稳", "decision_read": "穿戴安全灯 + 磁吸配件语言，能参考但不是同类尾灯。" }, { "market": "US", "asin": "B0FNJT331S", "parent": "B0FNJT331S", "group_key": "B0FNJT331S", "child_asins": "B0FNJT331S", "role": "磁吸尾灯代表", "brand": "ROCKBROS", "title": "ROCKBROS Magnetic Bike Tail Light, USB-C Rechargeable, IPX6 Waterproof, 7 Modes, Safety Cycling Light for Road & Mountain", "segment": "core_magnetic_tail_light", "segment_label": "磁吸尾灯", "features": "magnetic, USB-C/rechargeable", "price": "25.99", "average_price": "25.87", "rating": "3.9", "reviews": "25", "estimated_units_month": 121, "estimated_gmv_month": 3130.27, "bsr_rank": "57703", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/6117giYMpyL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0FNJT331S", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "0|0|0|0|14|71|59|57|60|88|100|121", "trend_gmv_est": "0.00|0.00|0.00|0.00|362.18|1836.77|1526.33|1474.59|1552.20|2276.56|2587.00|3130.27", "trend_latest_month": "202605", "trend_latest_units": 121, "trend_peak_units": 121, "trend_direction": "上升", "decision_read": "真正磁吸自行车尾灯销量仍小，适合看磁吸是否足够支撑差异化。" }, { "market": "US", "asin": "B0G6L1FV94", "parent": "B0G6L1FV94", "group_key": "B0G6L1FV94", "child_asins": "B0G6L1FV94", "role": "太阳能尾灯代表", "brand": "DIBMS", "title": "DIBMS Bike Tail Light Solar Powered USB Rechargeable with Turn Signals Wireless Remote Control Waterproof Ultra Bright Safety Bicycle Rear Light for Adults Men Women Road Mountain Night Riding", "segment": "core_solar_tail_light", "segment_label": "太阳能尾灯", "features": "solar, turn signal, USB-C/rechargeable", "price": "14.99", "average_price": "14.99", "rating": "2.0", "reviews": "1", "estimated_units_month": 47, "estimated_gmv_month": 704.53, "bsr_rank": "153970", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/71+NrnCDYrL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0G6L1FV94", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "0|0|0|0|0|0|0|2|17|23|24|47", "trend_gmv_est": "0.00|0.00|0.00|0.00|0.00|0.00|0.00|29.98|254.83|344.77|359.76|704.53", "trend_latest_month": "202605", "trend_latest_units": 47, "trend_peak_units": 47, "trend_direction": "上升", "decision_read": "太阳能样本弱，主要用于判断不应把 solar 当首版主卖点。" }, { "market": "US", "asin": "B09C1RG12N", "parent": "B09C1RG12N", "group_key": "B09C1RG12N", "child_asins": "B09C1RG12N", "role": "转向灯代表", "brand": "MOMIMO", "title": "Bike Tail Light with Turn Signals Wireless Remote Control Waterproof Bicycle Rear Light Back USB Rechargeable Ultra Bright Safety Warning Cycling Taillight for Night", "segment": "core_turn_signal_tail_light", "segment_label": "转向灯尾灯", "features": "turn signal, USB-C/rechargeable", "price": "16.49", "average_price": "16.49", "rating": "4.2", "reviews": "1716", "estimated_units_month": 632, "estimated_gmv_month": 10421.68, "bsr_rank": "17327", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/71bDyDaIGEL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B09C1RG12N", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "648|690|717|515|674|586|1057|359|365|519|631|632", "trend_gmv_est": "10685.52|11378.10|11823.33|8492.35|11114.26|9663.14|17429.93|5919.91|6018.85|8558.31|10405.19|10421.68", "trend_latest_month": "202605", "trend_latest_units": 632, "trend_peak_units": 1057, "trend_direction": "平稳", "decision_read": "遥控转向方向有量但复杂度高，首版不建议堆叠。" }, { "market": "US", "asin": "B0FYF4NP62", "parent": "B0FYF4NP62", "group_key": "B0FYF4NP62", "child_asins": "B0FYF4NP62", "role": "雷达相邻代表", "brand": "CooSpo", "title": "COOSPO TR70 Bike Radar Tail Light, Alerts for Vehicle in 140M, Auto Brake Highlight, 7 Lighting Modes, 40H Long Battery Life, Support APP/Garmin Cycling Computers Display for Road & MTB Cycling Safety", "segment": "adjacent_radar_camera", "segment_label": "雷达/摄像尾灯", "features": "brake, radar", "price": "99.99", "average_price": "93.6", "rating": "4.4", "reviews": "82", "estimated_units_month": 336, "estimated_gmv_month": 31449.6, "bsr_rank": "22044", "bsr_label": "Sports & Outdoors", "image_url": "https://m.media-amazon.com/images/I/61cqza5teiL._AC_US200_.jpg", "amazon_url": "https://www.amazon.com/dp/B0FYF4NP62", "trend_months": "202506|202507|202508|202509|202510|202511|202512|202601|202602|202603|202604|202605", "trend_units": "0|0|0|0|0|32|92|131|269|307|358|336", "trend_gmv_est": "0.00|0.00|0.00|0.00|0.00|2995.20|8611.20|12261.60|25178.40|28735.20|33508.80|31449.60", "trend_latest_month": "202605", "trend_latest_units": 336, "trend_peak_units": 358, "trend_direction": "上升", "decision_read": "高端相邻品类，验证雷达成熟但价格/复杂度不适合首版。" } ] }